The WOW Factor

You know it when you see it.  That woman who is exquisitely dressed from her healthy, beautifully styled hair to her shoes which are the perfect finishing touch.  You wonder, “How does she do it?  What does she know that I don’t know?”

In my 30+ years as an image consultant I have found that most of my clients aren’t trying to look as if they just stepped off the cover of Vogue, they just want to know how they can look a little bit better.  The easiest and quickest way to improve your image and gain The Wow Factor is to wear the colors that are most flattering to your skin tone, your hair color and your eye color.  If you have never had a color analysis done by a certified professional image consultant, or if you had an analysis done more than a dozen years ago, you need to make an appointment now.

When you wear colors that create harmony with your own natural coloring you look younger, healthier, more confident and more energetic.  But there’s a more practical reason for choosing to wear colors from your specific color palette.  Color is the only thing you don’t pay for when you purchase clothing and accessories.  You will pay for the label stitched into the item, you will pay for the quality of the workmanship and the quality of the fabric, you will pay for things such as thread count and the buttons, zipper or other details used.  But you won’t pay for color!  The blouse or dress you are looking at is probably offered in several color choices and the price will be the same regardless of which color you choose.  You might as well choose the color that makes you look younger, healthier, more confident and more energetic.  It doesn’t cost you a penny more!

Look how great these women look when wearing the right colors!  Of course, hair and makeup make a difference as well and I’ll address those specifics in future blogs.


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