Choose cheek color to compliment your color palette and specifically, your skin tone; either warm shades or cool shades. Apply blush with a good blush brush. Swirl brush into cheek color, shake off excess powder and apply to apple of cheeks first. Using a swirling motion, stroke blush brush along cheekbones and up towards temple. Cheek color should never be applied lower than the bottom of the nose and no further in on the cheeks than the outer corner of your iris as you look straight ahead.