Lip color is the finishing touch! Choose shades that compliment your color portfolio and specifically, your eye color and skin tone. The intensity of your lip color should match the intensity of your eye color so if you have light eyes (blue, aqua, light green, etc.) avoid dark lip colors as they will look too heavy and dull. If your eyes are dark (black, brown, dark gray, dark hazel) avoid pastel lip colors as they will look washed out.