About Image Matters

Christine Sherlock

Founded in 2008, Image Matters burst onto the scene with an ambitious goal to empower every client to look, feel and express their personal best.  Image expert, trainer and author Christine Sherlock's passion is to help others find a new level of self-confidence that is achieved when they look great and know it. She opened the doors at 8660 College Parkway, in The Terraces building, Fort Myers and since then has helped hundreds of women find their true and lasting beauty both inside and out. Through her careful guidance, women find their most flattering color palette, learn best colors and application techniques for skin care and makeup, find the style and fit of clothing to best suit their body type, get hairstyle and hair color advice, and more.

Image consulting is a rare combination of art, science and just a touch of magic.  Multiple studies have been done on the subject of image, and first impressions. Most of us pay much more attention to what we see than what we hear and first impressions are created within about 7-10 seconds.  We never get a second chance to create a great first impression.  Although we may like to believe that we don't judge others by their appearance, it is a proven scientific fact that we do exactly that - whether we realize it or not.  We form opinions and make decisions based on what our eyes tell us.  At Image Matters, our ultimate goal is to help clients create memorable first (and second and third) impressions and project positive visual messages to others.

And now for the art and magic. Creating an image of exquisite beauty requires tremendous talent. Art is very hard to measure, right? And while beauty is in the eyes of the beholder, clearly art work created by an amateur is a far cry from that of a master. It requires many years of study and experience to be able to recognize individual traits that determine how our image should be positively projected.  No one should ever take image advice from a novice.  Getting an inaccurate assessment of your image needs can be a costly and emotionally draining, experience. Carefully honed advice and guidance from a seasoned professional master creates the sparkle we like to call magic.

Color Me Beautiful's Looking Your Best

Christine Sherlock has been practicing her art, science and magic in the image management industry for more than 30 years.  She was initially trained by Color Me Beautiful, has operated successful consulting businesses in three states and is the recipient of many awards and honors in her field.  She co-authored  "Color Me Beautiful's Looking Your Best" in 1996, which details a more personalized system of color analysis, and has appeared on more than 100 television and radio programs espousing the benefits of an improved image.

Click here to learn more about Christine.

Image Matters has presented image related topics to many clubs, organizations and businesses in the SW FL area.  The most requested topics are "Look Good and Feel Great . . . with Color!", "Six Steps to Spectacular Style", "Accessorize with Ease" and "Gain the Image Advantage."  All presentations are tailored to the needs of the audience, and some presentations are accompanied by a power point demonstration.

Click here for more information about an Image Matters presentation to your group.

Our Building: The Terraces

Image Matters buildingfrontDoor


Ready to make your personal and professional image work for you? 
Email Image Matters or call 239.454.0044 today!

"Add some polish. Gain more confidence."

Servicing Bonita Springs, Cape Coral, Estero, Everglades City, Fort Myers, Fort Myers Beach, Immokalee, Lehigh Acres, Marco Island, Naples, North Fort Myers, Port Charlotte, Punta Gorda, Punta Rassa, Sanibel, Venice and all the cities in Lee, Collier, and Charlotte counties.